Bishal Gupta

Conducted comprehensive email marketing audits, identifying key areas for improvement and significantly enhancing campaign effectiveness.

Developed strategic campaign documents, including content calendars and work schedules, ensuring alignment with marketing goals and streamlined execution.

Crafted engaging and persuasive email copy tailored to target audience segments, optimizing email personalization and relevance for increased engagement.

Provided design guidance for email templates and led a team in implementing and deploying campaigns across various platforms, ensuring consistent brand messaging.

Performed post-deployment analysis, including A/B testing and performance tracking, to refine future campaigns and drive continuous optimization.

Segmented audiences based on demographics, behavior, and interests, enabling highly targeted marketing campaigns.

Designed and implemented landing pages, lead capture forms, and email templates, setting up automated workflows to enhance lead nurturing efficiency.

Integrated marketing automation platforms with CRM and other relevant systems, improving data flow and operational synergy.

Created and scheduled automated email sequences, social media posts, and other marketing content, ensuring timely and consistent brand communication.

Inspected campaigns for quality conformance to specifications and deliverables, addressing issues with superiors to maintain high standards and reduce errors.

Managed end-to-end email campaigns for clients in the US and Europe, including client onboarding and comprehensive email marketing audits.

Assisted in marketing automation campaigns, retargeting ads, and list clearing, leveraging platforms like Salesforce Marketing Cloud and Mailchimp to optimize digital marketing efforts.

Ensured campaign delivery accuracy and results by diligently following checklists for concept, HTML/CSS code, and testing email templates using EmailonAcid.

Organized promotional events within budget and adjusted print media design to match digital standards, enhancing brand consistency.

Ensured email messages were sent in proper form and template, meeting legal requirements such as CAN-SPAM and GDPR to maintain compliance.

Conducted testing across major domains to ensure deliverability and maintained comprehensive campaign process documentation for operational efficiency.

Managed daily campaign operations and monitored exceptions, proactively addressing issues to maintain performance and campaign integrity.

Reviewed HTML email templates and planned and executed end-to-end campaigns, creating targeted segments based on list logic.

Performed email optimization using tools like MX Toolbox, Spamhaus, Mail-Tester, and Sender Score to significantly enhance email deliverability rates.

Managed comprehensive domain and IP setup, including RDNS, GoDaddy, CloudFlare, Namecheap, SPF, DKIM, and DMARC configuration, ensuring robust email authentication and delivery.